Lead Quality
Lead Ingest Firewall
Validation gates for inbound leads with dedupe scoring before records touch active sequences.
Overview
We instrument ingestion endpoints, add guardrails for malformed payloads, and tune dedupe thresholds for Korean corporate naming patterns.
Features
- Endpoint schema validation with versioned contracts
- Duplicate scoring tuned to Hangul romanization variants
- SLA dashboards for ingestion latency
- Sequence suppression rules for low-confidence leads
- Alerting hooks to Slack or Microsoft Teams
- Playbook for list imports from events
- Quarterly threshold review workshop
Outcomes
- Fewer junk records entering nurture streams
- Clear escalation path for borderline matches
- Measurable drop in manual cleanup tickets
FAQ
Does this replace our MAP vendor support?
No. We coordinate with vendor support but do not act as their substitute for billing or outage escalations.
Are telephony leads included?
Only if telephony metadata is available in structured fields. Raw audio is explicitly excluded.
What if marketing wants looser gates?
We document trade-offs; final thresholds are signed off by your marketing lead in writing.
Experience notes
“The Lead Ingest Firewall cut noisy webinar dumps; marketing pushed back once, but the compromise path was clear.”
“Alerting hooks were easy to wire; documentation assumed some prior Terraform familiarity.”